The iconic Grand Pacific Hotel has signed on as a corporate champion for the 4FJ campaign.
It has made a public pledge not to serve kawakawa and donu during their peak breeding months, June to September.
Kawakawa and donu, commonly called groupers, are rapidly declining in Fiji, threatening the food security and livelihoods for Fiji communities.
The four-month voluntary pledge is intended to ensure the A-grade fish release their eggs each year, and help revive the dwindling populations.
Peter Gee, General Manager of the Grand Pacific Hotel, said: “The Grand Pacific Hotel is absolutely committed to doing all we can to undertake sustainable practices that protect our precious natural resources.